PrettyDNA was founded on Catalina's vision and passion to help women find a style to complement and highlight their PrettyDNA.

Having lived extensively in New York and Asia, Catalina developed an innovative eye and understanding of Asian fashion trends before they hit the shores in the US.

PrettyDNA.com is more than just a shopping destination; the site helps you discover the best trends for your PrettyDNA through online photography look books and videos.

For fans of Catalina's Youtube channel, cl2425, will likely recognize the PrettyDNA logo as being inspired by her penguin obsession.